Namibia Breweries Limited (NBL) has once again demonstrated its unwavering commitment to supporting Namibian rugby, despite the sport's recent setbacks. In a recent announcement, NBL's managing director, Waldemar von Lieres, emphasized the company's long-term dedication to the sport, even in the face of challenging circumstances.
The senior national team's failure to qualify for the Rugby World Cup for the first time in 26 years, coupled with the under-20 side's loss in the u20 Barthes Trophy, has undoubtedly been a difficult period for Namibian rugby. However, NBL's decision to invest N$2 million in the Namibian Rugby Union (NRU) showcases their belief in the sport's potential for growth and national unity.
Von Lieres highlighted the multifaceted nature of NBL's support, stating, 'Our support hasn't changed, not because it has always been easy, but because we believe in what this game gives the country.' This commitment extends beyond the current challenges, as NBL aims to foster a sense of national pride and international competitiveness.
The sponsorship also serves as a testament to NBL's appreciation for its loyal customers and consumers. By associating with rugby, NBL reinforces its connection with Namibians who actively support the sport. Von Lieres expressed this sentiment, saying, 'NBL’s success has never been ours alone. It is built every day by Namibians, the loyal consumers who choose our brands... When they show up for us, it is our duty to show up for them, and for the things they care about.'
Furthermore, NBL's confidence in the NRU's leadership and direction is evident. The 2026 calendar, according to Von Lieres, presents a unique opportunity for the union to strengthen its structures and transparency. This confidence is further solidified by NBL's commitment to supporting major events like the Africa Sevens Tournament, responsible consumer engagement, and match-day activations.
Looking ahead, NBL's challenge to Namibian rugby is clear: build towards 2031. By focusing on foundation-building and earning the trust of supporters, NBL believes the sport can regain its prominence on the international stage. This forward-thinking approach reflects NBL's dedication to the long-term success of Namibian rugby.
In conclusion, NBL's sponsorship of the NRU is a powerful demonstration of corporate social responsibility and a commitment to the nation's sporting heritage. Despite the recent setbacks, NBL's support will undoubtedly contribute to the sport's recovery and future prosperity, fostering a sense of pride and unity among Namibians.
